We were assigned to develop a brand logo design for an online retailer selling premium hand crafted leather goods. Our customer wanted the logo to be classified as a luxury brand as it was hand picked and hand crafted. We were constrained by limiting our designs to letter mark logos around the three letters “S2K” or SSK.
The team studied brand logo designs, particularly letter mark ones which are premium.
Ideation followed to create potential direction.
Further, the team shortlisted potential idea for refinement.
Final design was digitised and further experimented for various line widths and ending details.
Validation of final design by comparison of the logo with known letter mark logos.
Application of the design in various textures were done to understand the look and feel of the brand logo design.
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