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As we set out to design the tricycle cart, eco system were it would be deployed became our prime challenge.  Extreme outdoor conditions demanded robust design while thorough material selection that could withstand natural and man made destructions became imperative. This ice cream cart design had to be super simple in order to be fabricated using local technology so that the product cost can be considerably lowered. The aesthetics needed to connect with people there by communicating the vision of the brand and help create high recall value.  Below case study shows the adventurous design process that happened during the tricycle cart design exercise.

Our food cart design team studied existing products and scenarios of use to understand the past learnings.

ice cream cart design

Outdoor cart design

Insights were derived and the team headed for the concept development.

Our concept direction didn’t go well with the client. We needed to add a lot of fun and playfulness in the design to  cater to the “young at heart” buyers. The company wanted to stay young and was trying to reposition the brand.
retail food cart designOne part of the tricycle cart design team ventured into colour exploration to get ideas.

tricycle-food-carts

Our client well received the new set of designs and narrowed down to few choices. The team started converging and refining the tricycle cart designs.

tricycle-food-carts

tricycle-food-carts

Realistic visual renderings were presented to the client to ensure that the designs were sound and clear.

tricycle food cart design

More convergence !! The client decided to go for the “happy go” design.

tricycle food cart design

Visual merchandising space increased remarkable in the subsequent iterations.

tricycle food cart design

The fabrication team took on to building prototypes to evaluate the look and feel of the new design.

tricycle food cart design

The ice cream cart design has been tested successful and is now ready for mass production.

Disclaimer : All brands showcased in this case study belong to their respective owners. The project showcased above is done by a cross functional team headed by the client and participated by fabrication vendors and design teams.