Corporate identity design for this medical device company started with understanding the aspirations and vision of the stakeholders. Main stakeholders represented seasoned professionals who have spent their entire medical career in several parts of the world, experienced in using the most advanced and state-of-the-art medical devices. The design team incubated themselves by researching into identities that stood the test of time and appealed to the masses similar to the aspirations listed above. Research was followed by analysis and insights were draws to dive into the concept development.
Selected concepts were tested for its fitness within the eco-system.
Selected corporate identity designs were again refined.
Final design with stationaries below.
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